There was a task to refresh a logo of  Russian MMA club "Golden Team" and develop a brand book due to outputting to TV and opening a new gym club. The team was established in 90th and logotype was also created in 2000th. After first research, I strongly recommended to change the mascot of the team, but an owner of the company insisted on the original one.

I offered several iterations to simplify In case of using on different sources like prints, soft product, screens e.t.c. 

Client stayed on the first option, which looked closer to original than other ones. You can see below a comparing old version and the new one.

After mascot, I started to work on the main Logotype. The new version of logotype should provide the feeling of an aggressive culture of fights. It contains a metallic net, an octagonal shape like a real cage for fighters, confident sport font.

The main version of Logotype.

The horizontal version for using on oblong sources.

I have also developed several simple rules on how to use logotype in the right way without losing self-identity. 

1) Area of isolation

2) Colour versions. Black and white. Golden.

3) Sizing

4) Simplified versions for smaller prints.

5) Golden simplyfied version.

6) How to use Logotype on different backgrounds.

7) Mockups

8) Gym stuff. 

9) Fonts.

10) Colours.

11) Outside environment.

12) Packaging concept.